American Girl - AGLife

Promoting a treasured toy line for the modern age

In late 2015, Mattel wanted to reach to the newest generation and introduce them to the vast world and stories of the American Girl doll collection. And with that came AGLife. The Youtube show, hosted by 5 amazing young girls, focused on showcasing important life skills and qualities for tweens to aspire towards, such as determination, encouraging others, and having fun. 

Aimed primarily at a young female audience, AGLife brought children to a brand with a rich history, and reminded parents of the impact the dolls had on them growing up. The promotion certainly reflected this initiative, and tried to cultivate as many instances of this experience as possible. I am so proud I had to opportunity to promote content that showcased female role-models in such a positive, long-lasting way.

*Stats Last Updated December, 2020