Nickelodeon

ONLINE Promotion and Outreach for Network Programming

In March 2016, Nickelodeon wanted to promote their television programming on Youtube, but in a fun and more interactive manner than a commercial. The content fell into two categories: an after show discussion series for their network program The Other Kingdom, and a more free-form series meant to promote and report any upcoming shows or Nick news. Both shows had wonderfully enthusiastic kid hosts, further connecting the content to its intended audience.

This project involved time-sensitive promotion, as there was a limited window in which the content would be most relevant and effective for the client. In the span as short as 5 days, I was able to generate on average 100,000 quality views for the videos. As evident by the likes, comments, and overall positive engagement, I was able to successfully identify the initial audience for the programming and expand upon it, while providing a more engaging means to increase awareness for the various programs.

*Stats Last Updated August, 2020