Sesame Street + Cool School Collaboration

Can you tell me how to get…

Back in the Summer of 2017, through the efforts of my amazing colleagues, we partnered with Sesame Street in a collaboration between our Crafty Carol segment and their new Youtube channel Sesame Studios. Hosted by Crafty Carol, Elmo, and CGI newcomer, Marvie, we jointly-produced a 2-part slime series, showcasing both our channels and their light-hearted and fun-loving voices.

And in summer 2018, we did it all over again! This time it was a 4-part collaboration with our storytelling series Ms. Booksy, and Elmo jumping into our retelling of Jack and the Beanstalk. It was super fun, all-hands-on-deck experience for everyone in the studio that day, and truly memorable.

My personal contribution was in the paid media promotion of this content, as well as the cross-promotion between Cool School and Sesame Street platforms. These efforts culminated in: