It’s Drew Pendous & His Mighty Pen-Ultimate!

In October 2017, Cool School partnered with Sterling Publishing to produce a series of graphic novels based around our character Drew Pendous, a kid superhero equipped with a magic pen that let’s him draw himself out of any trouble.

Fast forward to late 2018, when we start finalizing our marketing strategy for our first book launch and expansion into merchandising. This was new territory for much of our team, and compelled us to quickly become familiar in:

• Conversion Marketing across multiple platforms for book pre-sales

• multi-channel coordination in between social, paid, and organic efforts

• localized Geo-targeting for promotion of our live event in Union Square

• Grassroots marketing efforts, such as flyering and connecting with local schools and libraries

All these efforts ultimately culminated in:

• An immensely successful amount of pre-sales

• A significant uptick in our online viewership from the areas we targeted

• A memorable reading event at Barnes and Noble in Union Square
  (a nearly packed house!)

• Countless new fans as we brought our digital content into the real world