Sesame Street + Cool School Collaboration

A very important moment in my life

 

Can you tell me how to get…

Back in the Summer of 2017, through the efforts of my amazing colleagues, we partnered with Sesame Street in a collaboration between our Crafty Carol segment and their new Youtube channel Sesame Studios. Hosted by Crafty Carol, Elmo, and CGI newcomer, Marvie, we jointly-produced a 2-part slime series, showcasing both our channels and their light-hearted and fun-loving voices.

And in summer 2018, we did it all over again! This time it was a 4-part collaboration with our storytelling series Ms. Booksy, and Elmo jumping into our retelling of Jack and the Beanstalk. It was super fun, all-hands-on-deck experience for everyone in the studio that day, and truly memorable.

My personal contribution was in the paid media promotion of this content, as well as the cross-promotion between Cool School and Sesame Street platforms. These efforts culminated in:

 

270K

Combined Paid Views

10,500 Hours

Combined Watch Time

 
 
 
 
 

Cool School and Our First Book Launch at Barnes and Noble, Union Square

Cool School Starts Its Literary Chapter. April 2019.

Cool School Starts Its Literary Chapter. April 2019.

 
 

It’s Drew Pendous & His Mighty Pen-Ultimate!

In October 2017, Cool School partnered with Sterling Publishing to produce a series of graphic novels based around our character Drew Pendous, a kid superhero equipped with a magic pen that let’s him draw himself out of any trouble.

Fast forward to late 2018, when we start finalizing our marketing strategy for our first book launch and expansion into merchandising. This was new territory for much of our team, and compelled us to quickly become familiar in:

  • Conversion Marketing across multiple platforms for book pre-sales

  • multi-channel coordination in between social, paid, and organic efforts

  • localized Geo-targeting for promotion of our live event in Union Square

  • Grassroots marketing efforts, such as flyering and connecting with local schools and libraries

All these efforts ultimately culminated in:

  • An immensely successful amount of pre-sales

  • A significant uptick in our online viewership from the areas we targeted

  • A memorable reading event at Barnes and Noble in Union Square
    (a nearly packed house!)

  • Countless new fans as we brought our digital content into the real world